Digital ownership
Turning unclear requirements into structure, priorities and a working result.
I turn messy digital
problems into things
that make sense.
I work across web, e-commerce, UX, content and digital systems — shaping ideas, structures and experiences from early concept to something people can actually use.
What I work on ↓
WEB · COMMERCE · DESIGN · TECHNOLOGY
02 / WHAT I WORK ON
Four areas. Usually overlapping.
A website is rarely
just a website.
E-commerce & digital systems
Checkout, payments, integrations, analytics, tracking, multilingual platforms — and everything behind the click.
UX & design
Making digital experiences clearer through journeys, structure, interface and the details in between.
Concept, content & writing
Giving an idea shape, finding the right language and developing it into something coherent enough to become real.
I work across the parts of digital that rarely stay in one department.
At DiniTech, I manage and improve the web and e-commerce experience around NRGkick — across website operations, UX, content, checkout, analytics and tracking, integrations, multilingual rollout and cross-functional digital projects.
A lot of my work starts with a simple request and ends up connecting several teams, systems and decisions. That messy middle is usually where I’m most useful.
04 / A LITTLE BEYOND THE JOB TITLE
I like systems.
I’m equally interested in people who refuse to behave like systems.
Writing is one of the ways I make sense of things. I like taking a complicated idea, a half-formed thought or a page full of notes and finding the structure — and sometimes the sentence — that makes it click.
I’m curious about how people read, choose, click, hesitate, change their minds — and why the neatest system on paper can behave very differently in real life.
I also have strong feelings about typography and unnecessary meetings.
05 / EXPERIENCE
12+ years across digital work
Over the past 12+ years, I’ve worked independently, inside agency teams and in-house — on websites, e-commerce and digital projects for clients and brands across Europe.
In-house, agency
and independent.
DiniTech GmbH / NRGkick · Styria
Website & E-commerce Management
Marketing agency · Linz
WordPress, WooCommerce & digital delivery
Independent / own business
Web, e-commerce & design
Web & digital ownership · E-commerce · UX & design · Content & writing · Analytics & tracking · Integrations · WordPress / WooCommerce · Figma · HTML/CSS
GENTLE SHIFT™
Gentle Shift is an independent concept and brand project I’m building from the ground up — shaping the positioning, concept, voice, editorial system, brand direction, experience format, physical touchpoints and digital presence around it.
It’s where strategy, writing, design and delivery come together as one experience — not as separate tasks.
Visit Gentle Shift ↗BLANK PAGE → POSITIONING → VOICE → BRAND → EXPERIENCE → PHYSICAL → DIGITAL
gentle-shift.com · coming soon